About Me

I have dedicated my life and 20+ year career to better understanding people and computers and to finding the best way to allow both to interact. I’m a User Experience specialist, which in my mind, simply means that I work to make the interaction between people and computers as seamless as possible. If the best-designed interfaces are the ones that you don't notice, then I spend my days making my contribution as invisible as possible. To achieve this, I am a strong proponent of evidence-based design that relies on user research. I've learned that my work and that of the various teams I support is best guided by objective data that is guided through a collaborative process involving all project stakeholders. I strongly believe in the power of teams and the wisdom of the crowd.


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My Experience

My career has been distinguished by a wide variety of accomplishments. I began designing online interfaces in 1995 while I was a graduate student at the Art Center College of Design and working at the Los Angeles Times on their first Web site. Since then I have designed hundreds of projects for well-known companies (including Audi, Louis Vuitton, the New York Times, the Smithsonian Institute, Glamour, UniCredit, Bank of America, McKesson, Visa, Pfizer, Merck, and Zappos), managed two of my own design firms (Chroma Design and Cognigencia), worked as a senior design executive at Oracle, Saatchi & Saatchi, and Motorola. I’ve taught at three different universities, won over a dozen awards and hold two patents for user interface innovations while designing the National Geographic site.

In recent years my career has taken on an international perspective. I'm currently located in San Francisco, California and until recently was working from a second office in Amsterdam, the Netherlands. I have worked on individual assignments in Paris, London, Tokyo, Beijing, São Paulo. In the US I have also lived and worked in New York City and Los Angeles.


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I have a broad range of skills, which is a result of the length and evolution of my practice. I pride myself on being a hands-on designer while also be equally capable of leading teams. For me, the two go hand in hand. My management style is to lead by example.

  • Computer Human Interaction

  • Creative Direction

  • Design Management

  • Design Thinking

  • Digital Strategy

  • Human Factors

  • Information Architecture (IA)

  • Interaction Design

  • Service Design

  • Usability

  • User-centered Design

  • User Experience (UX)

  • User Interface Design

  • User Research & Testing

  • Visual Design


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