The 7 Gestalt Principles of Visual Perception

Read Time: 3 minutes

The Gestalt (German for shape or figure) principles of visual perception were created by a group of German psychologists, including Carl Stumpf, in the early 20th century to explain how human visual perception works. It explains that human vision is wired to perceive whole shapes, figures and objects and not disconnected edges, lines and areas. These observations guide my work as a UX and UI designer.

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The Problem with Smart Elevators

Read Time: 10 minutes

I recently started using a “smart” elevator. Unfortunately, it isn't that smart. It reminded me of a conversation that I had with my friend Gavin Lew about how important UX is when it comes to AI. It also got me thinking about a few key design principles from Don Norman’s book The Design of Everyday Things like affordances, signifiers, mapping, and feedback, which I explain in detail.

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The Future of Online Shopping is Visual

Read Time: 2:19

Discover how retailers are innovating around the potential of their future shopping experience leveraging the growing popularity of visual search. Learn what visual search is, its benefits, and how it's transforming ecommerce. Brands who take advantage of this fascinating, new opportunity will have a powerful tool to meet the expectations of modern consumers.

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